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Are website builders worth it?

by | April 25, 2018, 11:18

There is no doubt that website builders provide an opportunity for fast and cheap websites for businesses. However, the quality of your website can affect your business in many ways, and sometimes website builders just don’t provide the highest quality experience for you or your customers. Plus, as a business owner, you definitely have more important things to do than maintain a website. This is why there is nothing as efficient and productive as having a custom designed website.

Having a website is an integral part of any business or organization. Many customers often equate a high-quality website with the professionalism and seriousness of your company or organization. The rigid and impersonalized structured of website builder templates often will not make your website look professional. Your website represents you and your products or services, and the website will often determine the first impression people have about your business.

These website builders also fail to uniquely structure your user experience for your business or organization, because using templates gives you minimum control over the structural arrangement of your websites. These ready-made templates can help you create a website quickly, but they have been structured to a particular layout—not to your business’ needs. In contrast, when you hire an experienced website designer and developer, you can have a custom-built website which will reflect the uniqueness of your business or organization. Your website will be designed in a way that will reflect your and your clients’ needs, and will allow you to effectively fulfill the purpose and longtime goals of your business. Website builders cannot provide this opportunity.

Another downside of using a website builder platform is that appearance of external advertising on your website. Imagine what a disaster it would be for your business if the uncontrolled advertising that comes with a website builder were to put the marketing ads of your competitor on your website. The only way to prevent the appearance of external ads on your website when using a website builder platform is to pay an extra fee. You will not have to worry about this with a custom website.

Another benefit of a custom-built website is the ability to increase your customer traffic by making it easier for people to search for your business and website. A custom website will be created for Search Engine Optimization and integration of call-to-action to a generate a lead to your website. Most website builder platforms are weak in the integration of lead generation mechanism on their websites, making it more difficult for current and prospective clients to find your website and business.

Hiring a qualified and skilled website developer to create a custom-design website for your business or organization is well worth the investment. You will save time and many headaches, while optimizing your online presence and maintaining a professional impression on your clients. Investing in a custom website is one of the most surefire ways to developing your company or organization.