Web Design Tricks For High Converting Websites
by | February 4, 2018, 3:48
When people come to your website you want them to stick around. This is your conversion rate. You want a website with a high conversion rate. Our tips will ensure that your website avoids the pitfalls that push your audience away.
Having a poorly designed, hard to navigate website will drive people away, but with our web design services, you can make sure that people come again and again to your website.
Here are the keys to a high converting website:
1. Make it clear what your website is about why people should come to you
People want to know what you’re about. What is unique to your site? Online competition is fierce. So make sure you can say who you are and what you do clearly and efficiently. Don’t write a paragraph when a couple of sentences will do. You also want to make it easy for your visitors to find out about you – your unique brand should be front and center on your website.
Have you ever visited an Ikea store when you’re in a hurry? Walking through a two-story maze when all you need is a spatula is aggravating. You might as well shop somewhere else. This is what can happen to your website if it’s hard to navigate.
Your website should be streamlined and easy to click through. High converting websites have clearly marked navigation labels that are easy to understand. Ideally, you want your visitors to reach the information they are looking for in as few clicks as possible.
3. Predictable Layout
The highest performing websites are built with attention to how the eye scans the screen. Generally, your eye will scan from the top left to the right. This is the best place to put page tabs or the most important information. Then your eye will shift down to take in the next block of information before scanning vertically. The pattern is roughly F-shaped.
By taking into account the eye’s natural reading pattern you can design a layout that is simple and predictable. In this instance, following other major websites can be helpful. Put a navigation bar at the top of the page. Fill the page with updated and to the point information. Add imagery where it makes sense.
When it comes to layout, you should avoid eccentricity. Keep it simple.
4. Keep your brand on top
No matter where someone goes on your website, they should know they should know they are on your page. Make sure your logo and brand name are on every page. And they should look the same – this includes the color, font style, and logo size. Consistency is key to reinforcing your brand image.
5. Don’t clutter
Keeping in mind the aforementioned tips, you want to make sure your web page is neat and tidy. This means not cluttering it up with numerous photos or text. When choosing images to accompany your text choose one powerful photo and make it large.
Research shows that larger pictures lead to higher conversion rates.
Choose images that show off the message of your brand and tie in with the rest of your website. Keep in mind that good web design will use the same style of imagery throughout the website. You want your webpages to jive together with clean, expressive imagery, clear branding, and easy to navigate pages.
6. Choose coordinating colors
Remember the color wheel from your early art classes? We all know that certain pairs of colors evoke certain emotions. Some play together better than others. Keep this in mind when choosing your website’s color palette.
Certain colors can evoke particular behaviors. Red is attention-getting and draws attention. Green is soothing and promotes harmony and even progress (think green, anyone?). The most important thing to keep in mind when trying to increase your conversion rates is consistency. Choose your color palette wisely then stick with it.
7. Click less
You know you’re on a good site when you can get to the information you need in only a few clicks. Design your website with this in mind. You want your visitors to find what they want fast. As with a predictable layout and easy to use navigation, your visitors will benefit from not having to click all over your website to find what they are looking for.
8. Cut down on user input
Much like reducing the number of clicks, you want to keep any online forms that visitors need to fill out simple. Find out what bare minimum information you need from your visitors and keep it at that. If you have a form for newsletters have a line for their name and email. Do don’t need more.
Remember to keep language on these forms clear and to the point.
9. Get Mobile
We are well into the digital age which means your website needs to be accessible on computers and mobile devices. To truly jumpstart your website conversion rate make sure your webpage is consistent across platforms. In other words, make sure your website plays well with others.
This means that it looks the same on an iPhone and an Android as well as on Macs and PC. If your website is unable to work across platforms you will lose valuable audience members.
When it comes to increasing your website conversion rates, just remember to keep it simple and streamlined. Take a look at your favorite websites. You will see they follow our tips. We can ensure that your website will too.
See how web design will change for 2018 here.