It’s easier than ever to create a website—but creating a site that looks and feels professional is a different story. Here are five of the most common web design mistakes to avoid if you want your website to represent you in the best light. Bad Navigation Few things can lead someone to click off a website like complicated or nonsensical navigation. When someone leaves your site, we call this the “bounce rate,” or the rate at which people come to your website but leave after clicking through your pages. You don’t want your visitors to have to spend time searching for the information they’re looking for. Your website might “look cool,” but if it’s hard to find things, you can say goodbye to your viewers and potential clients. How do you know what bad navigation looks like? It can be as simple as not putting the navigation bar in a clear spot, burying your contact information, or even simply organizing your content in an illogical way. If they can’t easily find what they are looking for, visitors will leave quickly and probably not come back. Failing to make contact information easy to find While we already briefly touched on this, failing to make your contact information easy to find deserves its own category. If you are selling something or offering services or information, then you must make it easy to get ahold of you. The easiest and most intuitive way is to create a “Contact Us” link. Put it somewhere obvious, like the upper right-hand corner, or at the bottom of the page. You also want this to be visible on all or nearly all of your website’s pages. Depending on your business, you may need to include everything from an email address, telephone number, and a physical address—and a direct link to contact you! Broken Links Bad links happen when you click on a hyperlink and it takes you nowhere or to a “404” error page. Running into these is like pulling an emergency brake on any internet surfer’s journey. They are annoying and can even be detrimental to your conversion rate. To avoid bad links, test your hyperlinks regularly, and fix them right away. You can also create a “Contact Webmaster” link on your website, so visitors can also alert you to any issues with your content. Poor design Nothing screams amateur or outdated like bad web design. More than just having poor navigation, bad web design means your pages are inconsistent with each other. The colors may be glaring, the fonts are unprofessional or hard to read, or you have unbalanced negative space. In essence, your page looks like a high school student built it instead of a pro. You want your website to look sleek, clean, and put together. This will keep your audience on your site and encourage them to keep coming back. Lack of Mobile Optimization Having a website that looks good on a computer screen isn’t enough in our world of smartphones and tablets. In fact, a majority of traffic to your site will probably come from mobile devices. You want to make sure your website looks just as good on a smartphone as it does on a computer, and that takes smart design and building. It’s also crucial that your mobile optimization works on both Android and Apple devices. Making sure your audience can surf your site without any hiccups or problems on their phones and tablets means you’ll have returning visitors.