What is SEO? SEO stands for Search Engine Optimization. It is how internet browsers like Google and Yahoo! help you find the information you’re looking for. SEO determines what pops up first in your internet search. If you’re looking for a website on poodle grooming, SEO will determine which websites have the most relevant and authoritative information on poodle grooming, and will display them first. These search results are organic, meaning they pop up naturally when you search the internet, based on the wording of your search. These results are different from the ads that appear at the very top of your search page. Harnessing SEO for Marketing In order to make your website appear near the top of search results organically, you need to understand how internet browsers search and use SEO. SEO marketing uses several tools to optimize your website’s reach. What is your website about? What products or services do you offer? All of those elements become keywords. If you are building a website for your dog grooming service and you specialize in poodles, you’ll want to include all those keywords. They are your fast pass to getting in front of your target audience. Linking to other respected websites, when relevant, will also boost your SEO rankings. But SEO isn’t just about making your website easy for the mechanisms behind internet browsers to find you. It’s about making it easy for your target audience to find you. In addition to keywords, you’ll want to make sure you have fresh and creative content that is easy for people to share. Harness the power of social media to share your latest and greatest content. The key here is to be consistent and new. Allowing your content to age without putting out new stuff can cause your SEO rankings to sink. At Fruitstand, we can make sure your website harnesses all the tools of SEO so your website stays fresh and SEO friendly. Check out the differences between SEO and paid advertising here.